Branding
Contemporary Calgary
At long last, and with much excitement, Contemporary Calgary was ready to move into their new home in the centennial planetarium. It was finally time to open and show off the new brand. Contemporary Calgary was able to incorporate the existing brand and elevate it features. This was done by adding the rectangle element to frame the content, while not limiting the mind set of contemporary art. Plus, adding in pops of the pink, really brought the brand to life.