Branded environment

Gravity

As a cafe, gravity was very popular. However, as they entered the live-music scene, locals were unaware of gravity’s new music program.

To let music-lovers know about gravity’s shows, we transformed the cafe at every consumer touchpoint: with wall murals, coffee cups, coasters, staff t-shirts and more, we let people know gravity was the place to be for live music.

Following our rebrand, website traffic, show attendance and band bookings all saw an increase of 20%.