Branded environment

Allseating Anywhere

As a company with its eyes on the future of the modern worker and workplace, allseating needed to make a big impact at neocon, one of the largest, internationally attended trade-shows in the commercial design industry.

Inspired by allseating’s commitment to flexible and innovative products, designed to fit the needs of more verticals than ever before, we landed on their 2019 neocon theme: allseating anywhere. The theme was infused at every touchpoint, from the immersive environmental design of the allseating showroom, to printed brochures, to the digital and social marketing materials leading up to the event, down to the t-shirts worn by staff. Even allseating’s party giveaway—a pair of wireless bluetooth headphones—supported the idea of working ‘anywhere’. Unique typography broke away from conventional placement – a nod to modern ‘work anywhere’ environments.

Allseating’s showroom had greater attendance from the previous year, they were featured on the cover of best of neocon magazine, and they saw an increase in sales.