Art Direction

Honda Spring Tires Campaign

Every year Honda is set with the challenge of reminding everyone to change over their winter tires to their spring tires. We came up with the concept “Don’t bring winter into summer” supported by a melted tire cone and a melting popsicle. This was a fun one to create and we really wanted to make a connection that would impact and remind the customers it is important to make the change. CGI was created by Brad Pickard.